![]() ![]() In response to the positive feedback from fans, the Doritos brand added a last-minute twist to the contest prizing structure – the awarding of a second $50,000 cash prize to second-place finisher, Carpenter. ![]() Throughout the voting phase, both "Doritos Crash Course" and "Harm's Way" generated tremendous excitement from consumers, with more than two million downloads between the two games over the three-week period. The finalist games included "Doritos Crash Course" created by Robertson and "Harm's Way" created by Justin Carpenter of Ogden, Utah, with "Doritos Crash Course" resulting as the fan favorite. 26, 2010, Doritos lovers and gamers could play and vote for their favorite Unlock Xbox finalist game – both of which were created exclusively for Xbox 360. As the contest winner, Robertson will receive a grand prize of $50,000 and the opportunity to consult with Doritos on gaming for six months.īetween Dec. This one-of-a-kind competition invited gaming enthusiasts in the United States to think of an Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft game idea that brings to life the bold, intense spirit of the Doritos brand. 30, 2010 /PRNewswire/ - Today, live on Xbox LIVE®, Doritos and Microsoft announced that video game fans selected "Doritos Crash Course," the game concept created by Jill Robertson of Raleigh, N.C., as the winner of the Doritos "Unlock Xbox" challenge.
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